2024
Foresyte
Project
Branding, Web & App
Services
Creative strategy, Brand development, Web design & development, App design
Role
Digital Creative Director – Led strategy, team management, brand development, web design, and development.
Web & App Design | Lifestyle & Travel
Mobile Application
B2C
Travel
Web Design
UX / UI
Overview
Turning a startup into a staple? The odds are 99.99 to 0.01. But with the right creative strategy, the future is crystal clear. For Foresyte, an all-in-one travel planning app, we built a brand that feels like a glimpse into the future—equal parts magic, adventure, and effortless fun.
App & Web Branding
Branding Overview
Group travel planning can be chaotic—Foresyte brings clarity. A crystal ball in the logo captures that foresight, turning trip planning into something effortless, even enchanting. With colors like Wine Not, Mystic Pink, Hello Yellow and Beach Day, you know you’re travel vibing hard. To fuel wanderlust, we infused images with a dreamy, sun-drenched nostalgia—gauzy purple overlays, oblong shapes, and the spirit of a digital Viewfinder made new.
Scroll drives story
UX / UI Overview
We brought the brand to life beyond the page with a smart, fast-moving website built for discovery and growth. Strategic SEO fueled strong organic traction, while a scroll-driven design captured the who, what, where, and—most importantly—the why. Subtle, surprising animations echoed the spirit of travel itself: unexpected, delightful, and always moving forward.
Wanderlust on Lock
App Store Launch and Media Capaign
Based on a user's past interactions, the homepage dynamically surfaces content likely to interest them. For instance, if a user frequently engages with articles on productivity, they’re shown similar content, keeping their experience relevant and encouraging them to explore further.
Results
Love at First Tap
First impressions in mobile branding aren’t just important—they're decisive. Knowing that early perception can shape user sentiment from the very first tap, we set out to make Foresyte unforgettable at first glance. Through a sharp, insight-driven brand strategy, a bold visual identity, and a website that built immediate emotional connection, we helped Foresyte spark loyalty before users ever opened the app. These subtle signals weren’t just aesthetic—they were pivotal in turning skeptics into believers, and believers into brand ambassadors.
▲161%
Engagement Increase
161% increase in engagement-driven conversion
▲350%
Customer growth
350% increase in customer base growth in five years
▼26%
Content Consumption
26% year-over-year decreased cost per conversion
▲400%
Benchmark
400% click-through rate over benchmark
// redesign // New homepage
Conclusion
Our creative and digital work slashed Foresyte’s customer acquisition cost (CAC) from $6 to just $0.60. That seismic drop didn’t just drive growth—it captured the attention of major distribution partners, who amplified Foresyte’s reach through rev-share deals that eliminated CAC entirely. With a sharp inflection point behind them, Foresyte is now generating $380K in monthly sales—and is on track to break $1M a month by early 2025. After six months of explosive revenue traction, Foresyte secured a $10M post-money valuation—and is charging full speed toward becoming the next breakout brand in travel.
more projects
