Strategy
Branding
UX UI
Web Desing
DIGITAL CREATIVE
DIRECTOR & designer
available for freelance + FTE
(working remote/hybrid)
THRU DIGITAL DESIGN
Strategy
Branding
UX UI
Web Desing
DIGITAL CREATIVE
DIRECTOR & designer
available for freelance + FTE
(working remote/hybrid)
THRU DIGITAL DESIGN
Selected Clients
Projects
2017 - 2025
Selected Projects
2022
Starbucks
Starbucks Coffee at Home Website Site Launch | Coffee
2022
Starbucks
2022
Starbucks
2018
Gillette
Branding, E-commerce & Global Product Luanch | Mens Grooming
2018
Gillette
2018
Gillette
2020
Olay Labs
Branding & Direct to Consumer Sales Tool | Beauty
2020
Olay Labs
2020
Olay Labs
2024
Foresyte
Web & App Design | Lifestyle & Travel
2024
Foresyte
2024
Foresyte
Web & App Design
Strategy & Branding
Art Driection & Styling
Web & App Design
Strategy & Branding
Art Driection & Styling
JOSH VAN ENGEN
Phone Number
joshvanengen@gmail.com
Current Residence
Denver, CO.
Current time
7:38:39 PM
7:38:39 PM
About
Digital Creative Director
Design is storytelling at scrolling speed. I craft interactive experiences that captivate and convert by prioritizing users and developing intuitive semiotic languages. I inspire digital creative teams to think bigger, create smarter, and execute more effectively while maintaining client connections and staying within budget.
Past experience
2021 - Current
Digital Creative Director | Heinrich Marketing
As Creative Director at Heinrich, I led digital initiatives for clients like Humana, Kroger, Fidelity, and Foresyte, managing a 15-person cross-functional team. A key achievement was designing and launching www.healththatcares.com for Humana, enhancing UX with tools like an agent finder and resource center, resulting in a 27% increase in sessions and 38% user growth. I also led branding and web development for Foresyte, a travel app targeting young travel enthusiasts, ensuring mobile accessibility and creating a seamless user experience.
2021 - Current
Digital Creative Director | Heinrich Marketing
As Creative Director at Heinrich, I led digital initiatives for clients like Humana, Kroger, Fidelity, and Foresyte, managing a 15-person cross-functional team. A key achievement was designing and launching www.healththatcares.com for Humana, enhancing UX with tools like an agent finder and resource center, resulting in a 27% increase in sessions and 38% user growth. I also led branding and web development for Foresyte, a travel app targeting young travel enthusiasts, ensuring mobile accessibility and creating a seamless user experience.
2021 - Current
Digital Creative Director | Heinrich Marketing
As Creative Director at Heinrich, I led digital initiatives for clients like Humana, Kroger, Fidelity, and Foresyte, managing a 15-person cross-functional team. A key achievement was designing and launching www.healththatcares.com for Humana, enhancing UX with tools like an agent finder and resource center, resulting in a 27% increase in sessions and 38% user growth. I also led branding and web development for Foresyte, a travel app targeting young travel enthusiasts, ensuring mobile accessibility and creating a seamless user experience.
2018 - 2021
Digital Creative Director | Omnicom
As creative lead for P&G and Coty Beauty, I oversaw Front End Innovation and developed testing stimuli for emerging brands. I led teams of 6–12, consistently earning top reviews, and drove new business efforts, securing over $1.5M in projects within six months. I partnered with P&G to launch Each & Every, an aluminum-free deodorant, managing branding, packaging, and creative strategy. I also enhanced Olay with a new DTC model, launching Olay Labs with Skin Advisor technology for personalized skin analysis. Additionally, I collaborated with P&G R&D to develop communications revealing consumer insights through illustrations, copy, and testing stimuli.
2018 - 2021
Digital Creative Director | Omnicom
As creative lead for P&G and Coty Beauty, I oversaw Front End Innovation and developed testing stimuli for emerging brands. I led teams of 6–12, consistently earning top reviews, and drove new business efforts, securing over $1.5M in projects within six months. I partnered with P&G to launch Each & Every, an aluminum-free deodorant, managing branding, packaging, and creative strategy. I also enhanced Olay with a new DTC model, launching Olay Labs with Skin Advisor technology for personalized skin analysis. Additionally, I collaborated with P&G R&D to develop communications revealing consumer insights through illustrations, copy, and testing stimuli.
2018 - 2021
Digital Creative Director | Omnicom
As creative lead for P&G and Coty Beauty, I oversaw Front End Innovation and developed testing stimuli for emerging brands. I led teams of 6–12, consistently earning top reviews, and drove new business efforts, securing over $1.5M in projects within six months. I partnered with P&G to launch Each & Every, an aluminum-free deodorant, managing branding, packaging, and creative strategy. I also enhanced Olay with a new DTC model, launching Olay Labs with Skin Advisor technology for personalized skin analysis. Additionally, I collaborated with P&G R&D to develop communications revealing consumer insights through illustrations, copy, and testing stimuli.
2015 - 2018
Experience Design Director | Omnicom
Led a cross-functional team of 4-8 to deliver award-winning designs across campaigns. Partnered with Starbucks for the “Our Place or Yours” campaign, promoting Lattes in K-Cups through integrated touchpoints. Collaborated with Coty to launch Clairol Color Crave with the “Flaunt Your Fearless” campaign. Defined the Experience Design practice and evolved into the Connections Planner role for cohesive strategies. Worked with Gillette on ProShield, creating visuals, print materials, and an e-commerce toolkit. Collaborated with P&G on a strategy for DUO and reestablished Starbucks VIA Instant with the award-winning “Not Your Average Instant” campaign.
2015 - 2018
Experience Design Director | Omnicom
Led a cross-functional team of 4-8 to deliver award-winning designs across campaigns. Partnered with Starbucks for the “Our Place or Yours” campaign, promoting Lattes in K-Cups through integrated touchpoints. Collaborated with Coty to launch Clairol Color Crave with the “Flaunt Your Fearless” campaign. Defined the Experience Design practice and evolved into the Connections Planner role for cohesive strategies. Worked with Gillette on ProShield, creating visuals, print materials, and an e-commerce toolkit. Collaborated with P&G on a strategy for DUO and reestablished Starbucks VIA Instant with the award-winning “Not Your Average Instant” campaign.
2015 - 2018
Experience Design Director | Omnicom
Led a cross-functional team of 4-8 to deliver award-winning designs across campaigns. Partnered with Starbucks for the “Our Place or Yours” campaign, promoting Lattes in K-Cups through integrated touchpoints. Collaborated with Coty to launch Clairol Color Crave with the “Flaunt Your Fearless” campaign. Defined the Experience Design practice and evolved into the Connections Planner role for cohesive strategies. Worked with Gillette on ProShield, creating visuals, print materials, and an e-commerce toolkit. Collaborated with P&G on a strategy for DUO and reestablished Starbucks VIA Instant with the award-winning “Not Your Average Instant” campaign.
2010 - 2015
90octane Digital | Sr. Digital Art Director
Managed designer and freelancer workloads by establishing timelines, tracking progress, and identifying opportunities to increase agency revenue. Partnered with The Gates Corporation to create a B2B lead generation campaign celebrating engineers and showcasing innovative products. Developed a sales tool for Swisslog Healthcare to demonstrate the efficiency of their automated solutions through a patient journey-focused app. Collaborated with East West Partners to launch an integrated lead generation website, achieving 5,952 unique site impressions, 1,490 video views, and 214 opt-ins in the first phase.
2010 - 2015
90octane Digital | Sr. Digital Art Director
Managed designer and freelancer workloads by establishing timelines, tracking progress, and identifying opportunities to increase agency revenue. Partnered with The Gates Corporation to create a B2B lead generation campaign celebrating engineers and showcasing innovative products. Developed a sales tool for Swisslog Healthcare to demonstrate the efficiency of their automated solutions through a patient journey-focused app. Collaborated with East West Partners to launch an integrated lead generation website, achieving 5,952 unique site impressions, 1,490 video views, and 214 opt-ins in the first phase.
2010 - 2015
90octane Digital | Sr. Digital Art Director
Managed designer and freelancer workloads by establishing timelines, tracking progress, and identifying opportunities to increase agency revenue. Partnered with The Gates Corporation to create a B2B lead generation campaign celebrating engineers and showcasing innovative products. Developed a sales tool for Swisslog Healthcare to demonstrate the efficiency of their automated solutions through a patient journey-focused app. Collaborated with East West Partners to launch an integrated lead generation website, achieving 5,952 unique site impressions, 1,490 video views, and 214 opt-ins in the first phase.
Services
Versatile &
Results-Driven
I’ve shaped brands across industries–from CPG to healthcare–at agencies large and small working in creative strategy, branding, marketing and design. From household names to start ups, I craft brands that grow–and last.
01
Digital creative direction
I inspire digital teams to think bigger and execute smarter while staying within budget.
Creative Direction
Team Leader
Art Direction
Experienced
01
Digital creative direction
I inspire digital teams to think bigger and execute smarter while staying within budget.
Creative Direction
Team Leader
Art Direction
Experienced
01
Digital creative direction
I inspire digital teams to think bigger and execute smarter while staying within budget.
Creative Direction
Team Leader
Art Direction
Experienced
02
Strategy & branding
Strategy is essential for successful brands. I merge data-driven research with creativity to craft standout visual identities.
Strategy
Branding
Connector
02
Strategy & branding
Strategy is essential for successful brands. I merge data-driven research with creativity to craft standout visual identities.
Strategy
Branding
Connector
02
Strategy & branding
Strategy is essential for successful brands. I merge data-driven research with creativity to craft standout visual identities.
Strategy
Branding
Connector
03
Web & app design
Design is storytelling at scrolling speed. I create user-first interfaces that captivate and convert.
Front-end design
CMS Experience
E-Commerce
App Desgin
03
Web & app design
Design is storytelling at scrolling speed. I create user-first interfaces that captivate and convert.
Front-end design
CMS Experience
E-Commerce
App Desgin
03
Web & app design
Design is storytelling at scrolling speed. I create user-first interfaces that captivate and convert.
Front-end design
CMS Experience
E-Commerce
App Desgin
04
Launch & marketing
Omnichannel marketing blends traditional and digital strategies. I lead teams to create cohesive, results-driven content across platforms.
Mobile
Desktop
Complex Systems
Quality Assurance
04
Launch & marketing
Omnichannel marketing blends traditional and digital strategies. I lead teams to create cohesive, results-driven content across platforms.
Mobile
Desktop
Complex Systems
Quality Assurance
04
Launch & marketing
Omnichannel marketing blends traditional and digital strategies. I lead teams to create cohesive, results-driven content across platforms.
Mobile
Desktop
Complex Systems
Quality Assurance
Sectors
Health & Wellness
CPG
Healthcare
Beauty
Finance
Web 3
Current stack
Figma
Framer
Webflow
Slack
Illustrator
Photoshop
Indesign
Global Brands
Agile workflow
Innovative solutions
Global Brands
Agile workflow
Innovative solutions
Process
Optimal Digital
Creativity
A Phased Agile Approach
Throughout my experience in digital, I've encountered various workflows. However, I believe that a phased, agile methodology yields the best results. By applying this approach to my digital creative work, I ensure optimal outcomes.
01
Discovery
Phase 1
Consultation:
Engage in discussions to explore your needs, target audience, and overall objectives.
Research
Conduct thorough research to analyze market trends, user behavior, and competitor offerings for deeper insights.
Define Objectives:
Set clear project goals, deliverables, and timelines to create a structured approach.
Discovery
Phase 1
Consultation:
Engage in discussions to explore your needs, target audience, and overall objectives.
Research
Conduct thorough research to analyze market trends, user behavior, and competitor offerings for deeper insights.
Define Objectives:
Set clear project goals, deliverables, and timelines to create a structured approach.
02
Concept Development
Phase 2
Ideation
Brainstorm various design solutions to capture the essence of your brand.
Sketching and Prototyping
Create initial sketches and prototypes to visualize concepts and explore different directions.
Feedback Loop
Share concepts for your input, refining ideas based on your thoughts and preferences.
Concept Development
Phase 2
Ideation
Brainstorm various design solutions to capture the essence of your brand.
Sketching and Prototyping
Create initial sketches and prototypes to visualize concepts and explore different directions.
Feedback Loop
Share concepts for your input, refining ideas based on your thoughts and preferences.
03
Execution
Phase 3
Final Design
Develop detailed designs, ensuring consistency with your brand identity and user experience principles.
Style Guide
Create a style guide that outlines colors, typography, and visual elements for cohesive branding.
Handoff
Prepare all assets and documentation needed for production or development.
Execution
Phase 3
Final Design
Develop detailed designs, ensuring consistency with your brand identity and user experience principles.
Style Guide
Create a style guide that outlines colors, typography, and visual elements for cohesive branding.
Handoff
Prepare all assets and documentation needed for production or development.
launch
launch
FAQ
Any Questions?
Didn’t find your answer? Feel free to reach out
Do you offer consultations?
Do you offer consultations?
How do you price your work?
How do you price your work?
How often will we communicate during the project?
How often will we communicate during the project?
Do you offer ongoing support after a project is complete?
Do you offer ongoing support after a project is complete?
What if I'm not satisfied with the result?
What if I'm not satisfied with the result?
